This list is a few years old, and there's lots of good ones since, but these are still must reads.
The Inmates are Running the Asylum by Alan Cooper
- All about interaction design by the guy who created Visual Basic
Crossing the Chasm by Geoffery Moore
- An essential introduction to the dynamics of high tech markets
The Innovator's Dilemma by Clayton Christensen
- How disruptive technologies can take good, well managed companies down
The Mythical Man Month by Fredrick Brooks
- A classic that chronicles the emergence of high tech project management issues starting 30 years ago
Kotler on Marketing by Philip Kotler
- The only marketing book you'll ever need by the guy who wrote the textbook on marketing
The 22 Immutable Laws of Marketing by Ries and Trout
- Kotler's concepts boiled down to simple lists with good examples, in case you lose Kotler's book
Design Patterns by a gang of four and AntiPatterns by another gang of four
- Patterns are the most significant improvement to how software is designed since the invention of the whiteboard. Antipatterns shows bad patterns at work
The Visual Display of Quantitative Information and Envisioning Information by Edwin O. Tufte
- Lush, detailed and intellegent guides to the art and science of data graphics
Getting Things Done by David Allen
- One of the best personal productivity guidebooks I've seen
Any Scott Adams book
- Dilbert and gang present the unvarnished truth about projects, corporate culture and (mis-)management
also interesting and required IT reading are:
Thriving on Chaos by Tom Peters
The Tipping Point by Malcom Gladwell
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