L.L. Bean: The Making of an American Icon
by Leon Gorman
Harvard Business School Publishing © 2006 (320 pages)
ISBN: 9781578511839
Written by Leon Gorman, grandson of founder L.L. Bean, this engaging book candidly reveals the behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.
Recommendation from Books247.com.
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